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Building the new face of menu management

An image of the desktop UI for the menu editor Imani Maia designed in 2021 for DoorDash
An image of the mobile UI for the menu editor Imani Maia designed in 2021 for DoorDash

Menu management is key to the success of every new merchant on DoorDash. But merchants told us the menu editor was nearly impossible to use.

I led a multi-quarter redesign of the menu editor that reduced order-related support tickets by over 30%.

Company / Team
DoorDash / Merchant Experience
My Role
Sole Researcher & Designer
Key Skills
Data Modeling
User Testing
Information Architecture
Interaction Design
Design Systems

There's a lot more, but I can't make it public.

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